The brain is one of the least understood organs in the human body. It is responsible for cognitive processing, stores our memories and helps regulate functions throughout the body. In fact, it’s estimated that the brain processes around 70,000 thoughts a day!

Brain health is related to a variety of factors, including mental and social stimulation, but it is also affected by what we are exposed to in the environment – for example, neurotoxins like lead or ethanol. In fact, environmental toxins are believed to negatively affect brain formation and cognitive abilities.



Almost all brain cells are ready by age two or three, and only a few brain regions develop new cells after that point. Given the short window of time a person has to develop a healthy brain and maintain healthy cells, the human brain is extremely vulnerable to environmental pollution. The brain may only account for 2% of a person’s weight, but it consumes 20% of the body’s energy at a rate ten times faster than the rest of the body per gram of tissue. This energy-hungry organ requires a constant supply of energy to function, and what you ingest and are exposed to has a direct impact on your processes.

The idea that small amounts of exposure are safe is what keeps some of the toxins legal in commerce in many countries today. Here at Itree, we encourage you to do your own research and educate yourself so you can make an informed decision about what to put into your body.


Here are steps you can take to better protect your health and your brain:

Opt for organically grown foods or with few or no synthetic pesticides.

Experience chemical-free backyard and garden solutions.

Assess the year of construction of your home and office building.

Contact your local or state health department to find out how you can test your home for paint and dust.

Evaluate the ingredients in your daily self-care and cleansing products.


These are some of the daily self-care that if you are more aware you can have a healthier and more pleasant life.